Search Engine Land

DECEMBER 27, 2023

Test driving Google’s Search Generative Experience The AI-generated answers are presented in a variety of forms via a snapshot, with links, images, videos and the ability to ask follow-up questions. Leading up to this: In January, we learned that Google would unveil a version of its search engine with chatbot features.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. a makeup brand might be outbid by Sephora).

Non-Profits 95

Non-Profits Real Estate Retail Commission 95

Salesforce

MAY 31, 2023

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. On that show, the titular character has a great scene where he shares an anecdote about his personal motto, which is, “Be curious, not judgmental.”

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

ClickFunnels

JUNE 24, 2021

We will also share how our co-founder Russel Brunson took ClickFunnels from zero to $10 million in annual revenue in just ONE YEAR. Follow us on Instagram! You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. Follow us on Instagram!

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Yandex in Russia ( 48% market share ).

Objectives and Key Results 113

Objectives and Key Results Retail Engineering Launch 113

Martech

JUNE 6, 2022

To make up for this loss of data, Apple gives advertisers direct access to anonymized SKAdNetwork (SKAN) data. However, 75% have implemented some form of marketing automation to gain insight from large, disparate datasets. Read next: Android to follow the iPhone in restricting cross-app tracking. What it is. Why we care.

Gaming 103

Gaming Follow-up Market share Growth 103

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. So, keeping up with the leaders in your space is your top challenge—especially if you’re working with a limited team or budget.

Go To Market 109

Go To Market Launch Strategize Follow-up 109

Sales Pop!

FEBRUARY 16, 2022

It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. The most important goal for a business is to increase its market share and profitability ratios. Undoubtedly, that can only come from sustaining customers.

Customer Relationship Management 98

Customer Relationship Management Relationship Management CRM Customers 98

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 124

Retail X-functional Launch Non-Profits 124

Martech

AUGUST 2, 2023

In July, Website Planet ran a comparison of 30 top brands on Twitter and Threads, looking at interactions like followers, likes and replies. Picking up the Threads How should brands and organizations not yet using Threads think about approaching the new platform? Most of the comparisons related to identical posts.

Entertainment 92

Entertainment Launch Territory Sports 92

Search Engine Land

MAY 24, 2023

Organizations that violate the GDPR can be fined up to €20 million or 4% of their global annual turnover, whichever is greater. The CPRA has the authority to investigate and prosecute violations of the law, and it can impose fines of up to $7,500 per violation. Microsoft Ads followed suit by retiring their BMM offering in March 2023.

Campaign 106

Campaign Trust Launch Networking 106

Hubspot

JUNE 3, 2022

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. Its closest competitor, Samsung, only controlled 22%. Dominant Firm. Collusive Model.

Price 67

Price Market share Up-sell Follow-up 67

Search Engine Land

APRIL 6, 2023

The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in small gains in search engine market share. Also of note: Google is “testing several new search products, such as versions that allow users to ask follow-up questions to their original queries,” according to Pichai.

Conversion 98

Conversion Engineering Market share Follow-up 98

Search Engine Land

MARCH 14, 2023

Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. If your organic SERP performance drops for some reason, an injection of paid juice can help you maintain page-one visibility while your organics catch up. But now, automation can easily fix that problem.

Real Estate 95

Real Estate UX Campaign Engineering 95

Martech

FEBRUARY 2, 2024

As MarTechBot continues to evolve, it is poised to play an even more significant role in shaping marketing strategies and operations. We manually cleaned up the file and uploaded it to ChatGPT. How do you envision the future of AI in marketing? Share your insights and join the conversation. What’s next for MarTechBot?

Technology 106

Technology Technology Launch Represent 106

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 136

Engineering Non-Profits A/B testing Growth 136

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. How their pages are set up to rank for the keyword. Competitive research turned up the usual mix: big sites, direct competitors, and review sites on top of the SERP.

CRM 95

CRM Angle Niche Clients 95

Search Engine Land

MARCH 9, 2023

Google followed up with a longer statement that read, in part: “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific algorithms inadvertently impact websites, and when we believe an exception list will significantly improve search quality. US Commerce Secretary Eric Schmidt?

E-commerce 95

E-commerce Territory Engineering Networking 95

SaaStr

FEBRUARY 12, 2022

Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Once the Gorgias team pulled the relevant information they needed, they began to create segments.

Customers 94

Customers GTM Referrals Growth 94

Veloxy

MAY 24, 2023

Let’s delve into the core elements that make up this dynamic metric and explore the formula for calculating sales velocity. By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow.

Trust 84

Trust Objectives and Key Results Engineering Negotiate 84

Search Engine Land

DECEMBER 9, 2022

In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives. The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics. Processing…Please wait.

Engineering 94

Engineering Strategize Trust Market share 94

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the next level. Be consistent.

Objectives and Key Results 77

Objectives and Key Results Sales Education Strategize 77

Search Engine Land

JUNE 26, 2023

To give you a starting point here, consider the following areas: SEO strengths These are areas where you excel, so reviewing your analytics, rank-tracking software, and Google Search Console is a sensible first step. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Hubspot

NOVEMBER 19, 2020

Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Think of corporate expansion by way of hiring salespeople to service a new region, or a restaurant opening up a second location on the other side of town. Developing Your Market.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

criteria for success

NOVEMBER 10, 2021

That's why I’ve put together the following five-step acronym to help you and your team through the sales negotiation process. Follow these steps during your next sales negotiation. If they see your solution as a “cost”, they’ll also feel that they need to “give up” a part of their budget to afford it.

Negotiate 98

Negotiate Price Sales Trust 98

Heinz Marketing

OCTOBER 25, 2022

As you have grown, perhaps you have experienced some of these issues: SLAs not being followed. High turnover in some marketing functions but not others. In most cases, marketers are still operating under a standard model of strategy development, tactical planning, and execution. Inflexibility within the workflow. The Org Chart.

Growth 114

Growth Follow-up Start-ups Strategize 114

Salesforce

OCTOBER 18, 2023

Businesses also need to figure out where AI fits into their demand generation marketing approach. Get articles about marketing selected just for you, in your inbox Sign up now What are the key components of demand generation marketing? What are the benefits of demand generation marketing?

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Search Engine Land

JULY 13, 2023

This week, I was being lectured online by a young man with a start-up. The social team won't do keyword research It's tempting to think the social team will pick up the Perspectives tab. The thing is, no one is going to give us this extra market share. Press the tabs, and you’ll see what comes up. A good video?

Start-ups 97

Start-ups Engineering Growth Follow-up 97

Heinz Marketing

OCTOBER 22, 2021

Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. It doesn’t need to be hard or take up a lot of time. The Marketing and Advertising Reddit, for example, has over 377,000 members.

Pipeline 117

Pipeline B2B Niche Technology 117

Hubspot

AUGUST 22, 2022

The top sales goals of 2022 are exceeding sales targets/quotas, making the sales process more efficient, upselling/cross-selling existing customers, winning more market share, improving sales/marketing alignment, and leveraging your CRM to its full potential. Let’s start by looking into the top up-selling strategies.

Cross-sell 62

Cross-sell B2C CRM Quota 62

Hubspot

OCTOBER 17, 2018

The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. What is the first-mover advantage?

Manufacturing 74

Manufacturing Market share Launch Follow-up 74

Search Engine Land

FEBRUARY 2, 2023

Google Brings Search Funnels Attribution Modeling Tool To AdWords 2014: Advertisers could look at five different attribution models and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 95

Real Estate Retail Engineering Campaign 95

Hubspot

SEPTEMBER 9, 2020

While you might not expect a major social media platform like Facebook to invest in email marketing tools, this move actually makes a lot of sense. In the last decade , Facebook's amped up its advertisement and lead-generation offerings. Since Facebook began the email marketing tool's test, marketers have caught on.

Lead generation 101

Lead generation Launch Contact CRM 101

Lead Fuze

JULY 24, 2023

Bottom-Up Approach for More Accurate Estimation In contrast, the bottom-up approach is built upon granular first-party data like current pricing structures and usage rates among existing customers. Discover the secrets to success by calculating your Total Addressable Market (TAM).

Strategize 52

Strategize Strategic planning Niche Growth 52

Hubspot

OCTOBER 24, 2022

72% of salespeople who upsell and 74% who cross-sell say that it drives up to 30% of their revenue. Instead, sales professionals say the optimal time is after successfully meeting your client's goals, followed by when you identify an issue that your product or service can solve. Winning more market share.

Cross-sell 53

Cross-sell Drivers/motivators CRM Sales 53