How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP
Heinz Marketing
MARCH 17, 2023
Consumer reasons for listening to podcasts also vary by age: younger listeners tend to listen to podcasts for entertainment purposes and to pass time, as well as a means of change from just listening to music, whereas older listeners prefer to listen to podcasts to learn something new and stay up to date on current events.
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