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How To Use Search Intent Analysis To Do More Effective Keyword Research

Capterra Sales & Marketing Software

The key is thinking strategically and developing a roadmap that will lead to actual business growth, rather than a set of unrelated tactics. The author divided search intent into one of the following three categories: informational, navigational, and transactional. Align with site structure and UX design. Informational.

UX 86
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How To Use Search Intent Analysis To Do More Effective Keyword Research

Capterra Sales & Marketing Software

The key is thinking strategically and developing a roadmap that will lead to actual business growth, rather than a set of unrelated tactics. The author divided search intent into one of the following three categories: informational, navigational, and transactional. Align with site structure and UX design. Informational.

UX 52
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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Key customers include RLH, Sharp, RSA Canada, Avery Dennison, Simpleview and Oregon State University. Product overview.