How To Use Search Intent Analysis To Do More Effective Keyword Research
Capterra Sales & Marketing Software
NOVEMBER 19, 2021
The key is thinking strategically and developing a roadmap that will lead to actual business growth, rather than a set of unrelated tactics. The author divided search intent into one of the following three categories: informational, navigational, and transactional. Align with site structure and UX design. Informational.
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