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A comprehensive guide to lead qualification – what it is, how it works, and the best strategies 

PandaDoc

You can also personalize the sales experience to make your pitch and value proposition relevant to each lead. If a rep gets a positive response, the lead is officially “qualified” and should be passed over to the direct sales team for follow-up. An SQL can also be called an “opportunity.”

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Here are four advantages of having marketing own the inside sales function, followed by four reasons why it might not work. Higher lead to SQL conversion. Revenue responsibility.

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Tips for Performing an Effective Sales Audit

VanillaSoft

Sales has come a long way, and it’s changing faster than ever. If you’re not keeping up, then you’re falling behind. As a director or a manager, you need to conduct a regular sales process audit to make sure that your team is working at its optimal levels. 4 Key Areas To Review in Your Sales Process Audit.

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