article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.

Gambling 101
article thumbnail

The Beginner’s Guide to the RFP Process: How to Win Big at One of the Most Dreaded Challenges in Sales

Sales Hacker

They are extremely time-consuming, and can be a big gamble. Okay, so in the 60-70% of the time you can’t stop the RFP, there are still strategic moves you can make to increase your chances of winning the RFP. For example, how you might handle data clean up or UX/UI. Should You Participate in an RFP?

Process 98
article thumbnail

Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Checkout (clear UX and limited, specific information). Yehoshua Coren – Strategic And Tactical Implementation And Analysis Techniques. Be ambitious and don’t let other people hold you back. Doesn’t work).