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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. 2) Tone Deaf Tweets.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. Turner Broadcasting.

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Everything You Need to Know About Brand Management

Hubspot

Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. Matchstic is a Georgia-based brand identity agency. The company offers services that help you define, promote, and evolve your brand. Brand Loyalty. Southern Region.

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SaaStr Podcast #222: Ben Braverman, Flexport CRO Discusses Why Specialization Does Not Lead To The Best Customer Experience

SaaStr

Helped them go from being a social network to an ad network. Ben Braverman: The reality is most of our customers, if you’re a Georgia Pacific, who this year, they’ll trust us to book about 65,000 containers to their cargo, outbound from the US, that relationship started with a small test. They are brilliant Brits.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

But I think that was when everybody had the proverbial partner meeting discussions about what are we funding, why are we funding, what price are we funding. Jasom Lemkin: Georgia doesn’t suggest it. Truthfully, the facts in Georgia don’t suggest that it’s as big a problem as people thought. I doubt it.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Your connections on social media sites also may reveal opportunities to network. Go after accounts that can feasibly buy what you’re selling.

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