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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

Compare that to Georgia-Pacific. A few UX features can help you achieve this, but use them properly. Pipedrive’s possible actions above the fold are limited to five options: Try it free, Login, Features, Pricing, or Blog. This is probably the one time that Apple’s design or UX is being used as a bad example).

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10 Best Practices for Better B2B Website Experience

ConversionXL

Now look for example at Georgia Pacific Corporation. There are a few UX features that can help you achieve this, but still be careful to use them properly: Accordions – Accordions stretch short term memory quite a bit, so they work best if the wording in the question is the same kind of wording he has top of mind already.

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