Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. Using an OEM go-to-market strategy. What joint GTM strategy options will you lead with?

Negotiate 52

Negotiate Profit margin Contract GTM 52

SaaStr

FEBRUARY 1, 2024

At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition. But, as you grow, you start to reach the limits of what your original ICP presents. There’s minimal human intervention.

GTM 77

GTM Growth Education Strategic planning 77

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. And if yes, to what extent?

GTM 74

GTM Negotiate Profit margin Contract 74

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96