Heinz Marketing
MARCH 5, 2020
The usual rush of spring events in B2B sales and marketing has almost entirely been eliminated in just the past couple days , in an appropriate abundance of caution. Countless hours of work by organizers, presenters, sponsors and even attendees – gone. Or are they? How do we make our chochkies more desirable?
SaaStr
MAY 10, 2022
The impact of a crisis can vary across companies, and each presents its own set of distinctive signs and symptoms. By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential. Remote work presented another opportunity. Define your crisis.
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Hubspot
NOVEMBER 19, 2020
In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Step 4: Go-To Market.
Highspot
OCTOBER 23, 2023
A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.
ConversionXL
NOVEMBER 23, 2022
Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.
Heinz Marketing
APRIL 6, 2020
Product roadmap pivots: If the way you market and sell is subject to shifts and pivots, so too should be the very products you’re building. What changes to the short-term product roadmap would help you engage customers and build market share authentically with integrity in this moment?
Sales Hacker
JANUARY 8, 2021
One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.
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