Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.

Launch 59

Launch Negotiate Product GTM 59

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Rating: 9/10 See book on Amazon.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JUNE 28, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. If ACV increase is a core focus for our startup, should we hire a sales rep solely selling to enterprise? Jason Lemkin.

Price 45

Price Cross-sell Up-sell Start-ups 45

ConversionXL

JUNE 19, 2019

Here’s what went down inside the presentation hall. Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Use product lifecycle marketing to map campaigns to the stage of your product. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90