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An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. They used ABM to get conversations with a healthcare products firm that serves long-term care (LTC), skilled nursing, assisted living, hospice, and VA facilities.
The company learned that once they made the sale, marketing should not be handed off to sales. Instead, they used ABM (account based marketing) with a healthcare products firm in order to get conversations started for long-term care facilities. Go-live time and performance.
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