Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Martech
NOVEMBER 4, 2021
It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. We were so used to going to market with campaigns that were designed based on the way they were organized internally.
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