Go To Market High impact Negotiate Sales Support 
Highspot
DECEMBER 8, 2020
Expect this buyer to be a tough negotiator with a lot of opinions. Most sales organizations are built to support salespeople, whether that’s funneling content requests to marketing, to determining which sales support functions you invest in. The driver.
Sales Hacker
OCTOBER 7, 2021
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. What would you tell a woman just starting a career in sales? Own your power.
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