Go To Market High impact Pipeline Sales Experience 
Highspot
JUNE 6, 2023
In my experience, I’ve seen successful teams often employ two key practices: (1) a shared scorecard and (2) seller confidence surveys. The scorecard provides a single source of truth for KPI measurements like pipeline growth, win rates, and conversion, helping teams identify potential gaps at every stage.
Sales Hacker
OCTOBER 7, 2021
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders.
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