Remove Go To Market Remove Legal Remove Market share Remove X-functional
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 74
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

But some investors were willing to go on that journey with us. And of course per the lawsuit, I spent a lot of time on legal analysis. That allows us to have a very different go to market strategy. And so now he leads all of our product and engineering side and I lead the go-to-market side.

Finance 57