Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Can your differentiation be features?
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