Electricity Go To Market Market share X-functional 
ConversionXL
JUNE 25, 2021
The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.
ConversionXL
JUNE 2, 2020
We have feature X that they don’t.”. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X.
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