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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Your competitor has feature X, you need feature X. To do safe and boring marketing, post safe and boring stuff. Mailchimp is number one in email marketing.