Sales Hacker
JANUARY 13, 2021
The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.
SaaStr
FEBRUARY 2, 2022
As it turned out, once the majority of New Relic’s clients started clocking in at a thousand or more employees, all sorts of processes and rules started to make themselves known: procurement, legal, security, etc. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.
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Sales Hacker
SEPTEMBER 29, 2020
Today on the show, we’re excited to have Vishal Sunak, the CEO and founder of LinkSquares where he’s responsible for developing strategies aimed at assisting both corporate, legal, and finance teams with the review of their contracts. How has been the sales evolution of the go to market motion for LinkSquares?
SaaStr
NOVEMBER 2, 2019
How does your customer success and customer support functions change with the move to enterprise? Let’s say the customer is going to the next stage and they want additional help, let’s say in [inaudible] of security. What are the biggest challenges in making this transition? Has that been some big challenges for you?
Highspot
MAY 20, 2022
Sales motions are defined by your larger go-to-market strategy. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Your enablement function is also responsible for socializing your playbook with your sales team and achieving rep buy-in.
SaaStr
DECEMBER 17, 2019
But some investors were willing to go on that journey with us. And of course per the lawsuit, I spent a lot of time on legal analysis. That allows us to have a very different go to market strategy. And so now he leads all of our product and engineering side and I lead the go-to-market side.
SaaStr
AUGUST 30, 2019
As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.
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