Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. Inbound: Marketing teams that have properly set up lead routing know that the response time for a Demo Request, Pricing Inquiry or Chat, should be as fast as possible.
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