SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Venture capital is a niche niche niche asset class only designed for outliers. So, let’s jump right into Part Two.

Strategize 95

Strategize Growth Niche Quota 95

ConversionXL

SEPTEMBER 20, 2018

Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. market conditions) and competitive positioning. The sales-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 78

GTM Growth Education Strategic planning 78

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110