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A SaaS Fairy Tale….

Partners in Excellence

They could develop the Minimum Viable Product, then with acceptance add more capability to the product and grow the customer base. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. The risk to entrepreneurs was relatively small.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

While there are various metrics and KPIs they will be tracking, there’s one underlying theme — growth. “ The only essential thing is growth. Everything else we associate with startups follows from growth.”. Each round of funding is typically designed for a specific growth cycle. Funding rounds.

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