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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

SEPTEMBER 21, 2023

The key to profitable, sustainable growth for lead gen is what I call the High Quality Leads (HQL) framework. Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. I’m no longer an employee but I’m still a huge Google best practice advocate. It’s time to capitalize.

Lead generation

Lead generation Non-Profits Intrinsic Drivers/motivators

How to lead, mentor and motivate your SEO team

Search Engine Land

OCTOBER 24, 2023

Prioritize growth over chasing highly competitive keywords for vanity ranking positions. These people will help you automate processes and drive efficiencies, so if they want to learn SQL or Python, foster that learning experience. Work with Google’s algorithms , don’t fight them. Set traffic goals.

Drivers/motivators

Drivers/motivators Intrinsic SQL Education

Webinars

How to Coach Reps on Overcoming Sales Objections with Confidence

MORE WEBINARS

Google Ads for lead generation: A 6-step framework for success

How to lead, mentor and motivate your SEO team

Webinars

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