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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)

SaaStr

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Establish the GTM coverage model. Sales Cycle. Post Sales.

GTM 88
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I spent 13 years in massage therapy, which included running my own business, before I moved to sales. What would you tell a woman just starting a career in sales? Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. What is your best piece of career advice for women in sales?

Sales 130