Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

NOVEMBER 15, 2017

B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Key Accounts. Go-to-Market Strategy. Gatekeeper is a person (e.g.,

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Anita Nielsen is a best-selling author and sales performance coach. I had a habit of putting leaders on a pedestal.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Heinz Marketing

JANUARY 13, 2022

We need to help key organizational groups adopt and navigate that change successfully. Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135