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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Back to top ) How account-based selling works ABS is more collaborative than lead generation.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution. Apart from learning what’s going wrong, you want to understand how this impacts business more broadly.

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What Is Lead Qualification and How Does It Work?

Salesforce

As they answer these questions, you’re gathering intel to guide your pitch. Champion: “Is there someone internally who will work with us on our sales pitch and vouch for us during the consideration phase?” Challenges: “What challenges are you facing that you’re hoping to solve?”

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Address concerns without relying on generic scripts or pitches and give them personalized recommendations. Show your humanity: Get to know the people you’re working with. Listen closely and ask questions when they outline their business challenges. Customers can tell when you’re being genuine and when you’re not.