ConversionXL

JANUARY 11, 2013

Dodge brilliantly leveraged their NASCAR sponsorship to sell more cars and and built a database of new sales leads from the Northeast region. They ran an geo-targeted (Northeast region) sweepstakes campaign on a mini-site. The Grand Prize winner got an all-inclusive trip to a NASCAR race of their choice. Hold your followers hostage.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Hubspot

JULY 17, 2023

For instance, Gong , a revenue intelligence platform, can discern winning and losing sales pitches among your team. Say, you sell helicopter tours of Hawaii for corporate retreats. Pricing: The price is based on the number of users and is structured as a base price plus a per-user fee billed annually.

Cross-sell 51

Cross-sell Objectives and Key Results CRM Price 51

Martech

JULY 5, 2022

Your next email campaign to this customer – and to everyone else on whom you have little or no data – promotes discounted trips to Hawaii, Fiji and the Mediterranean. With a dynamic content module, her email could show her your Hawaii and Mediterranean cruise offers – and a great price on a trip to Iceland, Denmark and Greenland.

Objectives and Key Results 121

Objectives and Key Results Campaign Territory Launch 121

Salesforce

MARCH 11, 2024

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Back to top ) How account-based selling works ABS is more collaborative than lead generation. What commonalities do current customers have?

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

FEBRUARY 29, 2024

This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution. 4: Don’t make assumptions about pain points Experience and intuition are great tools for a salesperson to have, but be careful not to let them spill over into assumption territory.

Customers 52

Customers Territory E-commerce Pharmaceutical 52

Salesforce

MARCH 7, 2024

When the customer is ready to upgrade: If technology or best practices have changed since the original purchase, you may need to renegotiate pricing and scope. If market conditions or laws/regulations change: You may need to make some changes to keep pricing fair and ensure the contract is still legal.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59