SaaStr

OCTOBER 29, 2019

We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. The next camp, we price it artificially low.

Price 40

Price X-functional Cross-sell Growth 40

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Pricing is a rule. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B buyers from Gen X expected phone calls and handholding. The first ecommerce functionality served mainly existing customers—those who just wanted an efficient way to reorder.

B2B 130

B2B B2C Retail X-functional 130

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

Retail 79

Retail Start-ups Drivers/motivators Up-sell 79