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But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? ComScore ran an experiment on their product pages to accomplish just that. The Original.
Finally, if youre selling online, get your storefront ready whether its physical, digital , or both. An online store helps you reach people beyond your neighborhood and sell 24/7. Focus on your unique selling proposition (USP). Delegate tasks when possible and focus on high-impact activities that drive your business forward.
However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via
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