Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

Retail 130

Retail X-functional Launch Non-Profits 130

Hubspot

FEBRUARY 20, 2016

Here’s how it works: Write down your tasks and rank each one based on how much impact it will have on your productivity and how much effort it will require. Once you finish ranking your tasks, begin working on your low effort, high impact goals to build up steam, then transition to your high effort, high impact goals.

Product 53

Product X-functional High impact Technique 53

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. Crappy or outdated technology. All users have equal access to information and functionality. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. It’s not about technology, but customer centricity + agility, data drivenness. Prioritise impact over speed. Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103