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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites.

CTR 144
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How marketers can mitigate bias in generative AI

Martech

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement.

Legal 111
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The Pipeline Generation Problem…

Partners in Excellence

By social feeds are filled with connection requests suggesting, “I’d like to tell you how we can guarantee and endless stream of high quality leads… ” In addition to all the techniques suggested for filling the top of our pipelines, AI is here to save us! High impact content in the right channels.

Pipeline 107
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In this economy CMOs need to spend more on training, not tech

Martech

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Consider external hires.

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Freeing Up “Time To Sell,” A Quandary

Partners in Excellence

And for years, we’ve employed all sorts of techniques to improve efficiency, to free up our time to sell. And over the last 20 years we’ve seen endless technologies aimed at freeing up our time, making us more efficient and productive. Sellers won’t know how to spend that time and maximize the impact with customers.

Up-sell 96
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We’re Long Past Our “Use By Date”

Partners in Excellence

Yet we insist on using the same old models, techniques, and approaches. Even putting a veneer of updating, whether leveraging technology, or now generating messaging through AI, they are the same tired approaches. .” The world has changed! How our customers buy is changing faster than we are adapting to respond to them.

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Mastering Value Selling in the Digital Age

Highspot

Forrester emphasizes that successful B2B growth hinges on three core principles : a deep understanding of business buyers and their needs, aligning marketing, product, and sales around buyer value, and using technology-driven innovations to amplify this value. Sales training provides salespeople with the tools and techniques to differentiate.

Sell 59