Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

High impact 113

High impact Pipeline Inside sales Quota 113

Partners in Excellence

NOVEMBER 6, 2024

We find tools/technologies to do the things we don’t want to do. We find someone who does, we find a technology that will take it off our plates and do that work for us. How would I know how adversely they would impact the things I revel in doing, the things I love spending time on?

Leadership building 127

Leadership building Technology Technology High impact 127

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 127

Technology Technology Government Legal 127

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Partners in Excellence

NOVEMBER 5, 2024

That doesn’t mean our solutions aren’t important or that we should give up, we have to focus on the people the solution impacts the most, getting their support to invest in those solutions. For example, if we are selling software technologies, while IT may be key, it represents a net incremental expense to them.

Represent 125

Represent Up-sell High impact Gaming 125

Partners in Excellence

JANUARY 22, 2025

What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies. We need to conduct high impact collaborative conversations with our customers, helping them learn, grow, change. Without that, they struggled with making a choice.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Heinz Marketing

SEPTEMBER 24, 2024

What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities. Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. This lets your team focus on high-impact, personal engagements.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it. Product-led SEO.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

NOVEMBER 12, 2024

In many cases, the focus remains on technology acquisition rather than equipping the workforce to use that technology effectively. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. Keeping pace requires more than the right tools.

Technology 123

Technology Technology Strategize Negotiate 123

Salesforce

MARCH 9, 2022

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6

Government 96

Government Technology Technology Healthcare 96

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Objectives and Key Results 120

Objectives and Key Results Click Through Rate High impact Drivers/motivators 120

SaaStr

DECEMBER 18, 2023

At SaaStr Annual , IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes. High-Impact Proven Use Cases with AI IBM has three high-impact, proven use cases for AI. growth in the last few months alone.

Gaming 119

Gaming Technology Technology Appointment 119

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Additionally, a company might use technology such as AI-driven chatbots to provide real-time customer insights that allow their salespeople to engage with prospects in a more meaningful way.

Objectives and Key Results 245

Objectives and Key Results Cross-sell Sales Strategize 245

Heinz Marketing

APRIL 30, 2025

Effective AI adoption is a partnership between technology and human insight. AI is Only for Large Enterprises : The democratization of AI technologies has made them accessible to businesses of all sizes.

Strategize 78

Strategize Sales Technology Technology 78

Partners in Excellence

DECEMBER 10, 2024

Too often, as I look at my feeds, or as I discuss many well intended enablement/training programs, or as I look at the technologies available to “help” our sellers, I’m reminded of the old Three Stooges scene where Curly is struggling, saying, “I’m trying to think but nothing happens!”

Objectives and Key Results 118

Objectives and Key Results Objection handling High impact Conversion 118

Martech

JANUARY 15, 2025

Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase. In the past, the industry has been fixed mostly on awareness and top-of-the funnel measurements like engagement and likes.

Niche 115

Niche B2B Service Retail 115

Smarter With Gartner

SEPTEMBER 8, 2021

Cloud security is the fastest growing segment in the market for information security technology and services, with particular interest in innovations to support remote working and digital business acceleration. Gartner predicts SSE will have a high impact over the next three to five years. How does it benefit your organization?

Technology 80

Technology Technology High impact Networking 80

Accent Technologies

MAY 8, 2023

The post 11 High-impact sales activities to focus on for big results appeared first on Accent Technologies.

High impact 52

High impact Sales Technology Technology 52

Accent Technologies

APRIL 7, 2023

The post 11 High-impact sales activities to focus on for big results appeared first on Accent Technologies.

High impact 52

High impact Sales Technology Technology 52

Martech

OCTOBER 29, 2024

Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

Martech

FEBRUARY 14, 2025

Start with one high-impact workflow like reducing churn in your most valuable segment. Marketing technology succeeds or fails at the intersection of departments. Technology that enables growth instead of creating complexity. Your loyalty program should adapt rewards based on customer behavior. Prove it works.

Finance 112

Finance SQL Campaign GTM 112

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 149

Technology Technology Meeting High impact 149

Partners in Excellence

MARCH 2, 2024

What I am passionate about is people, technology and making impact. Therefore, I deliberately chose my education to be focused on the fundamentals of technology and pursued my education in electronic design. I am not sure if I could say I am obsessed with selling, I guess it depends on the perspective one has about “selling”.

Sell 139

Sell Education Territory Engineering 139

Martech

MARCH 17, 2025

Technology: Fewer, better tools Every tool added to your stack introduces an operational burden. Instead of trying to be everywhere, brands should: Focus on high-impact channels that deliver measurable results. Instead of looking for the next shiny object, ask: What’s actually driving results?

Objectives and Key Results 109

Objectives and Key Results Technology Technology High impact 109

Martech

OCTOBER 11, 2024

Instead, you’re layering AI onto edge technology to create hyper-personalized experiences. By using what you already have, focusing on high-impact use cases and working collaboratively with IT, you can start realizing the benefits of edge computing without the need for a major overhaul.

Objectives and Key Results 70

Objectives and Key Results Retail Healthcare User Experience 70

Partners in Excellence

JUNE 10, 2024

How do we engage this CFO in a high impact two way conversation? And in that learning, we improve our ability to have high impact conversations with our customers. The act of doing the boring work helps prepare us to do the important, high impact work. I don’t know the line of demarcation.

High impact 110

High impact Healthcare Manufacturing Follow-up 110

Partners in Excellence

JUNE 19, 2025

I anonymized the customers–they represented managers/execs in small to large companies, manufacturers, professional services, technology. After a total of 8 calls, their ability to have high impact conversations had skyrocketed–primarily just through learning from the previous calls.

Customers 62

Customers Manufacturing Up-sell Conversion 62

Martech

MAY 5, 2025

That means defining KPIs, customer journey impact, and personalization goals before determining the messaging or marketing campaign to get you there. Positionless Marketers ensure technology serves the vision, rather than the other way around. 7: Sharpen the saw Technology is evolving fast Positionless Marketers evolve faster.

Assembly Line 100

Assembly Line Campaign Negotiate Strategize 100

Partners in Excellence

AUGUST 30, 2023

Technology enables us to become enormously efficient. But it has consistently failed to make those interactions more efficient, in fact, in many senses, it has contributed to our inability to have high high impact, yet inefficient human interactions. They make us who we are, and help us achieve. People buy from people.

High impact 141

High impact Conversion Trust Up-sell 141

Salesforce

JUNE 9, 2025

Increased service productivity : Minimize self-service escalations with Agentforce, freeing up your service teams to focus on complex, high-impact cases that demand human empathy, strategic thinking, and relationship-building.

Service 59

Service Technology Technology Customers 59

Partners in Excellence

AUGUST 14, 2024

High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them? Are we we leveraging tools/technology/content as effectively as possible? This isn’t helpful to our people! They and we fail!

Cross-sell 135

Cross-sell Pipeline High impact Meeting 135

Heinz Marketing

JULY 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Some technology is badly configured on the platform as the advertisements cannot be rotated equally to display the advertising performance in general.

B2B 138

B2B A/B testing Campaign Lead generation 138

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. Part of that is that I knew the problems our company solved, and became expert in understanding the impact of those problems on the customer.

Customers 142

Customers High impact Prospecting Clients 142

Highspot

MAY 26, 2025

These categories are used across industries where educational technology and digital learning continue to evolvespanning enterprise training, higher education institutions, and online learning environments like massive open online courses (MOOCs). Analysis starts by identifying high-impact skills.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Consider external hires.

A/B testing 112

A/B testing Technology Technology Growth 112

Partners in Excellence

SEPTEMBER 19, 2023

We have the tools and technologies that enable us to refine our targeting. High impact content in the right channels. And then there is the client with the 82% win rate… Then there is another approach. What if we narrowed our focus in our outreach–viciously so. Ironically, many of these are “old.”

Pipeline 141

Pipeline Tradeshows High impact Technique 141