Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Confused yet? In 2021, Big G paid $26.3

Engineering 109

Engineering User Experience High impact Technology 109

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 115

Technology Technology High impact Meeting 115

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education.

Healthcare 129

Healthcare Finance Entertainment Education 129

Martech

OCTOBER 19, 2023

These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place.

B2C 116

B2C Launch High impact Market share 116

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement.

Legal 111

Legal Presentation Technology Technology 111

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Consider external hires.

A/B testing 104

A/B testing Technology Technology Growth 104

Partners in Excellence

FEBRUARY 2, 2024

The tools themselves are evolving quickly, but having gone through a several of these technology disruptions in the past, I recognize we usually find the mediocre to poor uses first, but as we gain experience we improve our understanding and start to leverage the technology to its full potential. We had a remarkable technology.

Manufacturing 107

Manufacturing Engineering Technology Technology 107

Partners in Excellence

SEPTEMBER 21, 2023

Doing or not doing each of these things has a ripple through impact on each of the other areas. For example, if we don’t have the right training and skills development, our ability to conduct high impact selling and prospecting meetings, our ability to effectively manage deals through to closure will be adversely impacted.

Territory 81

Territory High impact Negotiate Meeting 81

Salesforce

JUNE 26, 2023

Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. ” With the vast potential of generative AI technology , industry leaders can feel overwhelmed or unsure of the best path forward.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Partners in Excellence

JULY 12, 2022

Technology can give us summaries about the company and their situation. ” Some that say, “We can outsource it or leverage technology to give us a report!” As an example, within my own company, I have made it my objective to have deep understanding of technology, industrial product, and professional service sectors.

High impact 124

High impact Technology Technology Up-sell 124

Search Engine Land

SEPTEMBER 26, 2023

Ideally, leverage the technologies your teams are already using. Your technology stack and any known limitations, considerations, or planned changes (including migrations). Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks.

Launch 129

Launch High impact UX Manufacturing 129

Partners in Excellence

AUGUST 30, 2023

Technology enables us to become enormously efficient. But it has consistently failed to make those interactions more efficient, in fact, in many senses, it has contributed to our inability to have high high impact, yet inefficient human interactions. They make us who we are, and help us achieve. People buy from people.

High impact 97

High impact Conversion Trust Technology 97

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!) There are 1,242 high-impact keywords we identified across all 23 websites.

CTR 144

CTR Technique Strategize Niche 144

Partners in Excellence

SEPTEMBER 19, 2023

We have the tools and technologies that enable us to refine our targeting. High impact content in the right channels. And then there is the client with the 82% win rate… Then there is another approach. What if we narrowed our focus in our outreach–viciously so. Ironically, many of these are “old.”

Pipeline 98

Pipeline Tradeshows High impact Technique 98

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Additionally, a company might use technology such as AI-driven chatbots to provide real-time customer insights that allow their salespeople to engage with prospects in a more meaningful way.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Salesforce

AUGUST 5, 2022

After reaching my 20th Salesforce anniversary, I’ve been reflecting on my journey and thinking about all of the people and experiences that have impacted my leadership approach. I get to grow high-impact technology partnerships to ensure that both Salesforce and our partner ecosystem are growing, innovating, and delivering customer success.

High impact 98

High impact Technology Technology Trust 98

Salesforce

MARCH 4, 2024

As technology improved, foundationConnect’s functionality became outdated compared to the options available now. With the trust of a secure and scalable system being most important, we made the difficult decision to sunset foundationConnect on a high note. The result is more time for collaboration and less time spent entering data.

Strategic planning 52

Strategic planning Technology Technology User Experience 52

Partners in Excellence

SEPTEMBER 21, 2023

They are the foundation of high impact conversations with our customers. What do we have to do to conduct high impact, collaborative conversations? We can’t let our devices or other technologies distract us. Collaborative conversations are at the core of about everything we achieve in business.

Conversion 81

Conversion Construction High impact Trust 81

Martech

JUNE 1, 2022

High-impact audience development strategies. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Here are the factors to consider while developing high-impact audience development strategies: Get to know your demographic.

High impact 112

High impact Campaign Niche Repeat business 112

Martech

JUNE 28, 2022

Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation. Growth marketing: This high-impact role is the next level of demand marketing, which today has largely been focused on digital and paid media spend to generate qualified leads or pipelines.

B2B 109

B2B GTM Cross-sell High impact 109

Search Engine Land

APRIL 2, 2024

I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions. Technology and automation: Identify technology, or use Gemini, to automate repetitive tasks to reduce manual effort and errors.

Objectives and Key Results 79

Objectives and Key Results Consult Engineering Technology 79

Partners in Excellence

JULY 13, 2023

And over the last 20 years we’ve seen endless technologies aimed at freeing up our time, making us more efficient and productive. And, I suspect, as we introduce this new wave of technology, if it actually does free up time for selling, we will find much of the same. Now I have to spend that time with customers!”

Up-sell 86

Up-sell Sell Legal CRM 86

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. Part of that is that I knew the problems our company solved, and became expert in understanding the impact of those problems on the customer.

Customers 97

Customers High impact Prospecting Conversion 97

Partners in Excellence

JUNE 30, 2023

Even putting a veneer of updating, whether leveraging technology, or now generating messaging through AI, they are the same tired approaches. We need to look at, organizationally, processes, responsibilities/accountabilities very differently if we are to engage our customers in high impact ways.

Assembly Line 62

Assembly Line High impact Quota Technique 62

Partners in Excellence

OCTOBER 19, 2022

With modern dialing technologies, call volumes are one of the most easily gamed metrics in sales. Meaningful, high impact conversations with the right prospects and customers are what drives engagement and our ability to achieve our goals. These conversations may be on the path to the high impact conversations I outlined.

Territory 48

Territory High impact CRM Pipeline 48

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is where we have seen the most uptake in applications that use leading-edge technologies like artificial intelligence and machine learning.

Government 98

Government Trust Technology Technology 98

SBI

JUNE 17, 2019

Seismic Named SIIA Business Technology Product CODiE Award Winner for Best Sales Enablement Platform. It’s a tremendous honor to be named the number one sales enablement platform globally by a CODiE Awards judging panel of peers and business technology experts. Doug Winter, CEO and co-founder, Seismic.

Technology 20

Technology Technology Product Strategize 20

Partners in Excellence

MARCH 9, 2023

We have terabytes of data we’ve never been able to collect, we’ve technology platforms and tools that enable us to leverage this data in very powerful ways. What does the data tell us about the customer, what does it mean, how do we leverage it in having high impact conversations with our customers?

Cross-sell 68

Cross-sell Pipeline Represent Technology 68

Highspot

NOVEMBER 25, 2019

An efficient salesperson spends time on high-impact activities like call preparation, as opposed to low-impact activities like administrative tasks. Impact is related to sales effectiveness; spending time on impactful activities increases your ability to close deals. High impact activities move buyers forward.

Product 52

Product High impact Quota CRM 52

Partners in Excellence

JANUARY 8, 2020

Simplifying our business processes, leveraging tools, technologies, are just simply stopping doing things enable us to recover a lot of time for selling. We can eliminate or reduce a lot of those things we need to do to prepare ourselves for high impact conversations with customers.

Sell 68

Sell High impact Presentation Conversion 68

SalesLoft

MARCH 20, 2023

One of the key ways to raise the seller performance bar will be high-impact, tailored coaching. Still, it isn’t something I see most technology companies paying attention to in the revenue tech space. The revenue technology industry as a whole hasn’t demonstrated a similar commitment to avoid harmful bias as of yet.

Product 52

Product Technology Technology Trust 52

Outreach

MARCH 4, 2020

Although a relatively new technology, the sales engagement platform (SEP) has catapulted to becoming one of the most integral components of a modern sales tech stack.

Customer Relationship Management 52

Customer Relationship Management High impact Relationship Management CRM 52

Partners in Excellence

FEBRUARY 3, 2022

They talk about what drives high performance, they talk about strong leadership, coaching, purposed, culture, values. Discussions about training, tools, technology, processes, programs and other things that drive performance and higher levels of customer engagement.

High impact 70

High impact Promote Growth Technology 70

Martech

APRIL 25, 2022

It’s a digital channel that serves high-impact ads. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels. It’s an effective demand generator. Find audiences on CTV with ABM platforms.

B2B 106

B2B B2C Campaign High impact 106

Highspot

SEPTEMBER 6, 2023

Forrester emphasizes that successful B2B growth hinges on three core principles : a deep understanding of business buyers and their needs, aligning marketing, product, and sales around buyer value, and using technology-driven innovations to amplify this value. With technological advancement comes increased buyer sophistication.

Sell 59

Sell Profit margin Price Non-Profits 59

Martech

SEPTEMBER 27, 2021

Our people and processes still had to catch up with the technology we had purchased.”. She added, “Our first campaigns focused on very basic, but high visibility, high impact campaigns, and leveraged only CRM data and purchase behavior data.”. We now have a very powerful CDP. Segmentation and personalization.

E-commerce 105

E-commerce CRM Campaign High impact 105

Partners in Excellence

SEPTEMBER 18, 2023

But some of the things critical to putting high impact Competency Models in place, include: Cultural fit, behaviors, values, attitudes: Each of these is unique to the organization. Skills for selling capital equipment, consumer packaged goods, financial services, embedded products, or technologies are all very different.

B2B 97

B2B Sell High impact Represent 97