Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 122

Retail X-functional Launch Non-Profits 122

ConversionXL

MARCH 13, 2019

But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. That number isn’t getting smaller. Why the shortcoming?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.).

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86