article thumbnail

How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). These are the strategic questions that competitive research allows you to answer. The market clearly yearns for: A high-resolution zoom lens from a large distance Achieving this functionality without having to lug big equipment around. Develop your value proposition.

Launch 96
article thumbnail

SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. This episode is sponsored by Linode. This is when you’re actually building out your org.