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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Offers a competitive advantage The effective use of competition based pricing is a great way to one-up your rivals. Here are a few to consider: Cuts into profit margins Competition based pricing doesn’t work for every business. These are its unique selling points and should be considered in your pricing strategy.

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