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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Here are a few to consider: Cuts into profit margins Competition based pricing doesn’t work for every business. If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. The more attractive your prices are, the more buyers you stand to gain.

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