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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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21 Mind-Blowing Black Friday Statistics for 2020 [New Data]

Hubspot

39% of consumers looked to emails from retailers for information on deals and promotions, and 38% used online search to find deals. The five top states planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%. (Source: PYMNTS ). Source: Adobe ).

Retail 101
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Top 15 Women Sales Influencers to follow in 2021

Salesmate

A study held at the University of Illinois in Chicago showed that companies with higher gender diversity, in general, are 15% more likely to have a higher profit. More promotion for women. Promoting more women to managerial posts is a sure way to retain more female employees and attract new ones.

Sales 105
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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. 1863 Ventures –a business development organization working to promote people of color, women, immigrants, LGBTQ people, veterans, and physically disabled business owners–runs two accelerator programs.

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7 Schools That Are Totally Rocking Their LinkedIn University Pages

Hubspot

These posts are geared toward current students, and promoting on-campus activities and school spirit. 4) University of Illinois at Urbana-Champaign. NYU not only shares information and promotes its events, it also uses its LinkedIn University Page to interact with students online. 2) University of California, Berkeley.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. What other offers are they promoting? Some people confuse affiliate marketing with referral marketing.

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Recruiting Saleswomen of Color: What Are You Waiting For?

Sales Hacker

According to the University of Illinois at Chicago, “Each incremental increase in gender diversity could result in nearly 200 more customers and a three percent increase in sales revenue.” And, how you can you market what you do to promote inclusivity in order to attract women of color to your open positions?