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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

People want to get to know you and understand what you’re about before doing business with you. As noted earlier, using social media and other public-facing touchpoints is a chance to connect with prospects on a personal level and humanize the interaction. And to get more of them, you need opportunities to connect with prospects.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Improved customer loyalty: In my experience, you are likely to experience higher customer loyalty and repeat business with a more personalized approach. Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials.

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