Social Psychology for Marketers: 8 Lessons in Buyer Behavior
Hubspot
NOVEMBER 6, 2014
Expected rewards decrease intrinsic motivation, and urprise rewards maintain intrinsic motivation while also boosting mood. What This Means For Marketers. Try providing your potential customers with surprise coupons or deals, rather than a promotion that exists weekly and at the same time each week. 8) Scarcity.
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