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Social Psychology for Marketers: 8 Lessons in Buyer Behavior

Hubspot

Expected rewards decrease intrinsic motivation, and urprise rewards maintain intrinsic motivation while also boosting mood. What This Means For Marketers. Try providing your potential customers with surprise coupons or deals, rather than a promotion that exists weekly and at the same time each week. 8) Scarcity.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Merchandisers, marketers, designers, and developers are responsible for creating the user experience and bringing it to life on the web. Promotions are highly visible.

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