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10 non-marketing books every SEO should read

Search Engine Land

Chris Voss masterfully draws from his extensive FBI career, illustrating how to leverage behavioral psychology to navigate negotiations in a manner that is both non-confrontational and effective, often leading to outcomes that meet or closely align with our objectives. This book shows us why that isn’t always what we think it might be.

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The enterprise guide to elevating findability and ROI

Search Engine Land

Within this segment, our focus centers on these key areas: Demographic trends. Company internal factors While analyzing the economic landscape is crucial, don’t overlook internal factors like organization, innovation, logistics and other intrinsic dimensions in shaping a successful findability strategy. Consumption trends.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).