The Conversion Rate that Actually Matters in Mobile Apps
ConversionXL
JANUARY 14, 2016
That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. The metric can be any in-app event and is calculated per different timeframes, which represent the first X activity days per user, and then accumulated among all users (that’s why the graph never drops).
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