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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. billion in the U.S., as reported by Adobe Analytics data.

Retail 125
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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

50 x (1 + 0.40) = $70. Your line of business Moderately priced retailers such as clothing or cosmetic companies use a cost plus pricing formula due to their product variety. It’s worked well for big box retailers, whose strategy keeps their profit margins razor-thin for vendors. But don’t make up your mind just yet.

Price 52
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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Functioning as a source of business intelligence. Geolocation platforms (e.g.,

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? To do safe and boring marketing, post safe and boring stuff. Can your differentiation be features?