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Top 3 marketing use cases for the B2B metaverse

Martech

Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. “How?” ” you might ask.

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Everything You Need to Know About Brand Management

Hubspot

While you can’t always control what others say about your brand, strategic brand management is the process of responding to them in a way that elevates your brand and remains true to your core brand values — all while remaining consistent across teams and channels. Allow you to charge more for your products or services. Brand Equity.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Getting to their heart of their challenges allows you to recommend the right products or services to help. Financial pain points include the costs associated with a product or service and the expected ROI. Finest: Ask them about the best experiences they’ve had with a product or service they’re currently using.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Building an ICP or buyer persona starts with data.

Sell 59