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Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

What is lead generation for accountants? Lead generation is the strategy accountants create to attract, capture, and maintain new prospects. Therefore, the accountant needs to identify its targeted audience to be able to structure the right formula for the company’s sales funnel. Where can you find them?

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

Having a sales enablement specialist who keeps in touch with the leads after a call with SE brought Belkins the following results: Twice more deals. 30% shorter sales cycle. On top of that, the sales support team enabled our SEs to reach their KPIs four quarters in a row. Up to 40% higher revenue.

Process 116
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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Replacement parts.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

What is your best piece of career advice for women in sales? Support other women in sales. What would you tell a woman just starting a career in sales? She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

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