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A career in managementconsulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.
And part of this for me is because I came from, running a managementconsulting firm, and years of managementconsulting and executive development, teams within larger organizations also have a brand. What are the ways that people, day to day, week to week, need to think about managing their brand.
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