Market share Niche Presentation Strategic planning 
The 5% Institute
JULY 6, 2023
It involves identifying the strengths and weaknesses within the organization and analysing the opportunities and threats present in the external environment. Some opportunities in sales may include: Entering new markets or demographics. Collaborating with strategic partners. Embracing digital marketing channels.
SaaStr
FEBRUARY 1, 2024
At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition. But, as you grow, you start to reach the limits of what your original ICP presents.
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