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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

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SWOT For Sales – A Comprehensive Guide

The 5% Institute

It involves identifying the strengths and weaknesses within the organization and analysing the opportunities and threats present in the external environment. Some opportunities in sales may include: Entering new markets or demographics. Embracing digital marketing channels. Targeting niche markets. Absolutely!

Niche 52
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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

You do your job and do it well, but it’s critical to stay up to date on the industry because you never know when you may be presented with your next opportunity. Shameless plug] One of our favorite podcasts is Sales Pipeline Radio , hosted by Matt Heinz, President, Heinz Marketing. You have plenty of other things on your mind.

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How market types shape marketing and SEO success

Search Engine Land

Note: The above market types may not necessarily reflect reality, but they present an approximation of how different markets work. Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. SUBSCRIBE See terms.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Let's dive in.

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This day in search marketing history: January 20

Search Engine Land

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. What Time Is The State Of The Union? Report: Google Leads U.S.