Remove Market share Remove Niche Remove Presentation Remove Territory
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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Let's dive in.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. And by focusing our entire might on such a small territory, we greatly increase our odds of immediate success. Rating: 9/10 See book on Amazon.

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6 SEO considerations for a successful international expansion

Search Engine Land

Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions. The example below is from Zara Mexico, where the way people search has influenced how products and categories are presented. International digital PR.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. You can read the podcast transcript below.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. The visual presentation isn’t impressive.

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