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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

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This day in search marketing history: January 20

Search Engine Land

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences. What Time Is The State Of The Union?

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. This is the tension. “If

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Maximizing Profits: How to Capitalize on Ecommerce Growth

Lead Fuze

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

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6 SEO considerations for a successful international expansion

Search Engine Land

The example below is from Zara Mexico, where the way people search has influenced how products and categories are presented. In-depth international keyword research will: Give you an idea of the resources and capabilities you must have to enter the new market. Establishing a country-specific link strategy for each market is a must.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. It does this across three main categories. Descriptive analytics.