Market share, Objectives and Key Results and Sales Support

How to align your martech COE with organizational and go-to-market goals

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%.

Go To Market

Go To Market Objectives and Key Results A/B testing Territory

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

JULY 12, 2021

Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. Nonetheless, both the buyer and the seller can build successfully on two key principles. This can only happen if the sales effort is focused on a single niche market.

Cross-sell

Cross-sell Niche Objectives and Key Results Price

Technology Sales Today

How to align your martech COE with organizational and go-to-market goals

Crossing the Chasm by Geoffrey Moore

Webinars

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